TriStar, a leading marketing agency serving healthcare associations, is excited to announce the addition of Joy Curzio as its new Director of Healthcare and Industry Content. Curzio will lead a new team within TriStar’s content department focused on providing custom content for exhibit halls, product theaters, and symposia, as well as company features and industry insights.
“Joy will take our industry-related content to new heights by helping us deliver more comprehensive healthcare coverage for our readers and event partners while expanding our sponsored-content offerings for our pharmaceutical and industry partners,” said TriStar’s Chief Content Officer Cody Holt.
Curzio will focus on developing and creating high-quality, scientifically based sponsored content solutions and other custom offerings that appeal to TriStar’s association partners and industry supporters. She will collaborate with the entire TriStar team while leveraging the strong relationships she has built in the association industry, including with healthcare event organizers.
“I could not be more excited to join TriStar as its first Director of Healthcare and Industry Content! I am over the moon to be part of a company that I have so much respect for, and that has such a great reputation among healthcare associations,” Curzio said of her new role.
Curzio has more than two decades of experience bringing educational and informational vehicles, systems, and strategies to life for nonprofit associations and healthcare professionals. In addition to her experience with staff leadership and development, she has developed key expertise in clinical trial data interpretation and distillation, planning and execution of digital and print publications, and creating strategic content plans that include substantive scientific content.
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