Welcome to TriStar
A Full-Service Marketing & Event Media Agency for Healthcare Associations
Don’t let outdated communications and marketing strategies, limited resources, or high production fees stop you from scaling your business, expanding your target audience, and boosting non-dues revenue for your healthcare association.
TriStar brings leading-edge communications and comprehensive media services with a customer-centric, end-to-end approach that covers all media channels and minimizes risk with our unique royalty-share model.
From sales and marketing to healthcare news content creation and more, everything we do at TriStar is enhanced by our digital acumen. Our data-driven insights allow our team to work hand-in-hand with your organization to deliver tangible ROI and impactful outcomes.
THE PROOF IS IN THE NUMBERS
In 2023, TriStar delivered
$4.95MM
in non-dues revenue to association partners
Since 2004, TriStar has delivered
$52.74MM
in non-dues revenue to our association partners
Each year, TriStar products reach
1MM+
healthcare professionals across the globe
Annually, TriStar handles
1,000+
ad buys with more than half being digital
Each year, TriStar generates
1MM+
page views for year-round & meeting news sites
In 2023, TriStar produced
1,465
pieces of journalistic content
Contact Us and Get Started Today
For more information on how to start generating revenue with TriStar as your partner, or for general inquiries:
For advertisers looking to reach healthcare professionals or for questions regarding advertising materials:
Year-Round Marketing
TriStar has the experience and resources to help you create and commercialize content on new or existing web properties. To foster collaboration among healthcare professionals and to attract industry supporters, we can work with you to produce year-round digital content for your specialty.
With ad-supported news about medical research, continuing education, patient advocacy, and more, your website will be a comprehensive resource that generates revenue and can lead to better-informed patient care.
Event-Aligned SOLUTIONS
TriStar has built a reputation for excellence in event media services for healthcare associations. We generate revenue around events with a custom mix of attendee resources, exhibitor visibility opportunities, and tailor-made event services. Our products reach members, attendees, and affiliates throughout the event lifecycle—before, during, after, and in many cases year-round—while also prioritizing event sponsor participation with premium tactics.
We enhance your organization’s success and drive increased profits with multi-channel print and digital strategies that encompass event news and navigation, industry programs, hotel, convention center, and out-of-home advertising—fully engaging audiences and increasing industry supporter visibility.
OUR CAPABILITIES
Our expert medical journalists and marketing copywriters plan and create content for print, digital, and social platforms.
Product Development & Optimization
We evaluate and optimize marketing platforms and develop new products that benefit you, members, and industry supporters.
We create a customized traffic acquisition plan to attract the right audience to your ad-supported web properties.
We identify opportunities and convert leads into buyers through marketing, tailored proposals, reporting, invoicing, and revenue collection.
Advertising Material Management
We take full ownership, from trafficking to verifying specs and submitting approvals, including proof of performance analysis.
Our digital experts harness the power of technology to create, implement, and optimize data-driven digital marketing strategies.
Our designers specialize in both print and digital graphic design, including UI/UX, data visualization and more.
Our project managers streamline coordination between stakeholders from pre-production to launch for guaranteed accuracy and efficient execution.
OUR PARTNERS
ABOUT TRISTAR
TriStar is a full-service marketing agency serving healthcare associations. Our custom media solutions bring association and industry supporters together in mutually beneficial ways, delivering amazing experiences for members and meeting attendees. This includes engaging journalistic content that reaches audiences via diverse channels. We build non-dues revenue with our proprietary royalty-share model by leveraging our experienced sales team and extensive industry knowledge for end-to-end services across media channels. Our partners benefit from risk-free collaboration on marketing and planning for events and beyond, supported by our industry resources and tailor-made strategies.
